In our run to the future, we tend forgetting to live the present, 'Reduce, reuse stop the abuse' is a form of expression of the need to mark the present. In the attempt to adapt the current individual, I propose an omnipresent pattern featuring deconstructive pieces that harness your personality, the wearer.
Reduce - consume consumption and buy conscious Reuse - Reference to styling and attitude. We all have those outfits that we have not used to their true
value. Stop the abuse - thanks to unbeatable prices and offers, mass-market brands are crushing local brands.
A quality product takes time and the wearer of today seems to have forgotten.
